Westbury Mayfair reopens as St. Regis

Marriott today announced that the former The Westbury Mayfair, part of The Luxury Collection, will reopen in 2023 as The St. Regis.

The Westbury Mayfair temporarily closed in spring 2020 and reopened in September. However, the hotel subsequently closed again and auctioned everything, including its wine cellar, in June 2021. The most recent renovation was completed in 2018.

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The Westbury Mayfair had 225 rooms and the St. Regis had 196 rooms and suites when it reopened. The building is partially demolished and an additional 8 floor added

Here is Marriott’s announcement:

Marriott International signs agreement to bring iconic St. Regis brand to the UK

The St. Regis London is set to open in 2023, bringing its glamorous spirit and beloved traditions to the heart of Mayfair

Marriott International, Inc. today announced that it has signed a management agreement with Cola Holdings and The Westbury Hotel Limited to bring the famous St. Regis brand to London’s affluent Mayfair. Combining timeless glamor with an avant-garde spirit, this highly anticipated signature will bring the brand’s signature butler service, celebrated rituals and rich heritage to one of London’s most alluring neighborhoods.

Solidifying St. Regis’ position as a global leader in luxury, The St. Regis London is set to welcome its first guests in 2023, offering a highly personalized guest experience on the corner of Bond Street and Conduit Street that will combine the modern glamor of brand with the best of British style and service.

“This is a pivotal moment for St. Regis Hotels & Resorts as we introduce this beloved brand to the UK. St. Regis offers an exquisite experience inspired by the exceptional private retreats of its founding family, the Astors, whose commitment to excellence, sophisticated style and passion for innovation continue to define the guest experience today said George Fleck, Vice President and Global Chief Brand Officer, St. Regis Hotels & Resorts. “We are delighted to bring the brand’s timeless heritage, cherished traditions and bespoke service to one of London’s finest addresses, and look forward to becoming the city’s most glamorous destination for inhabitants and travelers.

The St. Regis brand continues to expand its renowned global portfolio by adding this highly sought-after Mayfair address. Plans call for a massive $122m (£90m) redevelopment and transformation of the former Westbury Mayfair Hotel, with the addition of an eighth floor. The hotel, which is set to open with 196 stylish rooms and suites, will be designed by Peter Newman-Earp of Morrison Design with interiors by Richmond International. Additionally, the property is set to receive an extension to the rear of the hotel, creating improved public spaces, as well as renovations to the building facade and drop-off area outside the main entrance. Design plans include an exclusive restaurant, speakeasy jazz bar, fitness center and spa.

The St. Regis London will honor the building’s heritage by retaining the iconic Polo Bar, originally designed for the American Phipps family, polo enthusiasts and creators of the Westbury Hotel in New York and London, and where Guests can enjoy a local twist on the Bloody Mary, St. Regis’ signature cocktail. The renovation will seamlessly blend high-end design with famous St. Regis hotel characteristics, including exquisite experiences, avant-garde style and proactive service.

“We are delighted to celebrate the signing of The St. Regis London with Cola Holdings and The Westbury Hotel Limited,” said Paul Thomas, Vice President, Global Hotel Development, Marriott International. “London is a highly sought-after market for luxury travelers and this landmark signing underscores our commitment to growing Marriott International’s dynamic portfolio in strategic destinations.”

Conclusion

Interestingly, the hotel decided to do a complete redevelopment of the building after a renovation in 2018. The redevelopment budget is not that high (£90m), considering they are adding a floor. Let’s see how it goes.

I have never stayed at this hotel, but had a reservation for a few nights in September 2020 when I arrived in London from Japan. I ended up canceling the reservation and going elsewhere.

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