Trump Tower Vancouver to be renamed Paradox Hotel
Changes are coming to the closed Trump International Hotel & Tower Vancouver ahead of its reopening in 2022.
Daily Hive Urbanized is able to independently confirm that the second life of the upscale hotel will carry the Paradox Hotel brand.
It is a brand new international hotel chain, which also plans to open properties in Phuket (Thailand) and Singapore in 2022.
Paradox Hotel is now also the operator of the Summit Lodge Boutique Hotel. Summit Lodge and the former Trump branded tower are both owned by local developer Holborn Group.
But it’s not immediately clear whether Paradox Hotel is a new hotel division of Malaysian real estate giant TA Global Berhad, which is closely affiliated with the Vancouver-based Holborn Group under the same ownership and management.
The first two Paradox Hotel locations in Asia could be the rebranding of hotels owned by TA Global Berhad – the Movenpick Resort & Spa at Karon Beach in Phuket and the Swissotel Merchant Court in Singapore.
Daily Hive Urbanized has reached out to Holborn Group for comment, but they have suggested that they are unable to make any formal statements on the new direction of their hotel in downtown Vancouver at this time.
Several industry insiders previously told Daily Hive Urbanized that it is possible that non-competing brand deals on the old Trump Hotel may still be in effect, particularly with The Ritz-Carlton Hotel Company and possibly with Trump Hotels. , effectively limiting the possible options of international luxury hotel brands. for property.
The Ritz-Carlton was the Holborn Group’s original hotel partner for the tower during its planning phase in the late 2000s, until the 2008 recession put the project on the back burner. The Ritz-Carlton did not return after the project restarted in the early 2010s.
Industry insiders also told Daily Hive Urbanized that the Ritz-Carlton is slated to be the new hotel operator for CF Pacific Centre’s former Four Seasons Vancouver hotel tour, which is now past the midpoint of its extensive renovations. . Cadillac Fairview has yet to announce the luxury hotel operator replacing the Four Seasons.
Holborn Group opened the Vancouver hotel property under the Trump brand in February 2017, with TA Hotel Management, the Canadian subsidiary of TA Global Berhad, which operates the hotel. The developer had partnered with the Trump Organization to use their brand and hotel chain, but the Trump family never had any stake in the building.
The hotel closed permanently in August 2020 due to the cumulative impacts of the pandemic, with TA Hotel Management declaring bankruptcy.
The 616-foot-tall, 63-story tower – one of the latest designs by the late architect Arthur Erickson – is Vancouver’s second tallest building, containing 147 rooms, amenities, and ballrooms in the tower’s first 15 floors, and 217 luxury condominium homes in the upper levels.
The strata overseeing the residential uses of the tower removed the controversial âTRUMPâ brand as soon as possible after the hotel closed, renaming itself â1151 residencesâ.
Last month, Daily Hive Urbanized obtained the minutes of a meeting between the Strata Board and Holborn Group Executives in September 2021. The owners informed the Strata that any remaining signage and branding bearing the name of the former US president will be phased out sometime in 2022, and that the property will undergo a rebranding to a new operator before it reopens next year.
As of Thursday morning, the signage above the main entrance to the closed hotel, including the giant “TRUMP” sign, was completely intact. But the wooden planks on the main entrance doors have now been removed, and it looks like renovations are underway in the hotel lobby for the required rebranding changes.
Also last month, Hong Kong-based upscale Chinese restaurant chain Mott 32 reopened its restaurant at the base of the tower after a year-long closure.
In 2017, a downtown Toronto hotel and residential tower, which was the first Trump-branded property in Canada, was renamed The St. Regis Toronto after a change in hotel management.