SIXT: one of the world leaders in international mobility, and Accor, the world leader in the hotel industry, announce a multi-year strategic partnership…
SIXT, a leading global provider of international mobility, and Accor, a global hospitality leader, announce a multi-year strategic partnership – Delivering great benefits to guests
- SIXT and Accor have entered into a multi-year strategic partnership
- When booking a rental car with SIXT, customers will now earn points for the loyalty program ALL – Accor Live Limitless
- Regine Sixt, Senior Executive President International Marketing, Sixt SE: “I am delighted to work with Accor. This strategic partnership is the alliance of two strong brands that will further reinforce the importance of the other: Two premium brands in the tourism sector are joining forces in order to achieve synergies and continue to grow. In the future, SIXT will be the preferred and reliable mobility partner for ALL members.”
Pullach, February 1 2022 – SIXT, one of the world leaders in international mobility, and Accor, a world leader in the hotel industry, announce a strategic partnership looking to the future. This alliance of two leading European companies in the tourism industry will offer attractive additional benefits to Accor guests and employees – worldwide and free of charge. It will also increase the global visibility of the SIXT brand among business and leisure customers. As a complete and fully integrated ecosystem, Accor and its wide range of brands offer unique experiences in more than 5,200 hotels, 10,000 restaurants and bars in 110 countries, from economy to luxury. The group’s portfolio includes well-known names such as Raffles, Fairmont, Sofitel, Mövenpick, Pullman, Novotel, Mercure and the ibis family.
Accor with ALL – Accor Live Limitless, its lifestyle loyalty program, has set new standards in the hospitality industry. As part of Accor’s “Augmented Hospitality” strategy, the program offers members unique but also daily experiences that go beyond the traditional hotel model. Members have access to unique experiences in a variety of areas: from travel, wellness and sports to dining, shopping and entertainment.
Points packages for ALL members when booking with SIXT
As part of this long-term collaboration, ALL members can earn points for the ALL loyalty program when booking a rental car with SIXT. ALL members benefit from packages (200 to 500 Reward points for the ALL loyalty program) when booking a car rental with SIXT; this will be in addition to their existing point count, which means more opportunities to take advantage of the many benefits of the ALL ecosystem.
Regine Sixt, Senior Executive President International Marketing, Sixt SE:
“I am delighted to work with Accor. This strategic partnership is the alliance of two strong brands that will further reinforce the importance of the other: Two premium brands in the tourism sector are joining forces to create synergies and pursue their growth. in the future, SIXT will be the preferred and reliable mobility partner for ALL members.”
Mehdi Hemici, SVP Business Development & Partnerships, Accor:
“We are very pleased to collaborate with SIXT. This partnership brings together two key players in tourism who are constantly striving to improve their loyalty programs and create synergies, with high added value for members. Our relationship with SIXT, an industry leader, will strengthen our ALL – Accor Live Limitless lifestyle loyalty program and bring our “Augmented Hospitality” strategy to life, providing members around the world with more unique benefits and enhancing the guest experience beyond our hotels. Mobility is increasingly becoming a key driver of the ALL strategy and this partnership will allow us to further develop and accelerate it.”
Accor is a leading global hotel group comprised of more than 5,200 properties and 10,000 food and beverage locations in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising more than 40 brands of luxury, premium, midscale and budget hotels, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unrivaled position in lifestyle hospitality – one of the industry’s fastest growing categories – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-owned brands. with a goal at their heart. Accor has an unrivaled portfolio of distinctive brands and approximately 260,000 employees worldwide. 68 million members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group focuses on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusiveness. Founded in 1967, Accor SA is headquartered in France and is listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (Ticker: ACCYY) in the United States. For more information go to group.accor.comor follow Accor on Twitter, Facebook, LinkedInand instagram.
About ALL – Accor Live Limitless
ALL – Accor Live Limitless is a daily Lifestyle companion. ALL promotes and enhances the brands, services and partnerships offered by the Accor ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work live and have fun, far beyond their stay, at home and around the world. Building on this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Cartes Bleues, Mobility, Airlines, Entertainment with AEG, IMG, Paris Saint-Germain) and a worldwide deployment for all its guests and 68 million loyal members.
Sixt SE, headquartered in Pullach near Munich, is one of the leading international providers of high-quality mobility services. with its products SIXT Rental, SIXT Stock, SIXT walk and SIXT+ the company offers a unique integrated high-end mobility service in the areas of vehicle and commercial vehicle rental, car sharing, carpooling and car subscriptions. Products can be booked via a single app, which also integrates the services of its renowned mobility partners. SIXT is present in approximately 110 countries worldwide. The company is characterized by a constant customer orientation and an excellent customer experience, a lively culture of innovation with strong technological expertise, the high share of premium vehicles in its fleet and an attractive price-performance ratio. Sixt SE has more than doubled its turnover in the Mobility business segment since 2009 and generated a turnover of 2.49 billion euros in this segment in 2019 (group total 3.31 billion euros). euros) and is ranked among the most profitable mobility companies in the world. In 2020, SIXT generated consolidated revenues of 1.53 billion euros despite travel and exit restrictions due to the COVID 19 pandemic and recorded a positive consolidated net result of 2 million euros after savings from costs of around 600 million euros, among others. In 2021, SIXT is already heading for a new record annual result and in the third quarter posts its best quarterly operating result in the company’s history. Sixt SE is the parent company of the Group and has been listed on the Frankfurt Stock Exchange since 1986 (ordinary share ISIN: DE0007231326, preferred share ISIN: DE0007231334). https://about.sixt.com
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