Margaritaville Hotels & Resorts opens its first vertical property in New York
It’s five o’clock somewhere, and it’s somewhere in New York.
Margaritaville, the global lifestyle brand inspired by Jimmy Buffet, recently opened its 23rd resort in Times Square last July. The new hotel not only brings the tropical island vibe of Margaritaville to the fast-paced metropolitan area for the first time, it also brings a new concept of vertical urban resort to life. The building is the first Margaritaville complex that is not horizontal.
While the brand’s buildings typically span acres of land, construction was expected to increase from its most recent location. The 32-story, 234-room hotel, designed by architecture and interior design firm Stonehill Taylor, now stands out with its striking silhouette against the city’s skyline.
The Margaritaville Resort Times Square offers several dining concepts, including a terrace bar, retail space, and the neighborhood’s only heated outdoor pool year-round. The facade of the building is covered with a glass curtain wall, metal panels, offsets and exterior spaces that complement its urban environment.
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Contrary to conventional arrangements, none of the resort’s five restaurants is on the first floor. The entrance, which is marked with a marquee, leads into a retail space on the first floor, and elevators take you to the hotel’s lobby on the fifth floor, which houses the License to Chill Bar. The second and third floors are occupied by the Margaritaville restaurant, accessible by an escalator on the ground floor.
Also unique to this complex is a synagogue that is housed in the building to replace the worship space that was once on-site in the previous building, which belonged to the Parsons School of Design. This historic site originally belonged to the Garment Quarter Synagogue and occupies two floors of the building’s basement.
“Functionally separate from the complex, the synagogue has a separate entrance, elevator and stairs, but shares an additional emergency exit with Margaritaville,” said Steve Chew, senior partner at Stonehill Taylor. “There are also doors that allow access to the synagogue hall from the elevators of the complex, which allows this space to be shared.”
A large recessed terrace above the restaurant allows the pool to be separated from the street but connected to the Landshark bar and the hotel lobby above. The hotel’s architecture aims to maximize the view of the city – its rooftop and several rooms offer views ideal for watching the New Year’s Eve ball.
“Vertical hotels require smaller floors which increase the area required for vertical circulation and decrease the availability of large contiguous spaces,” noted Chew. “Fortunately, the reasonably large corner lot of this building allowed for taller floors in the Margaritaville restaurant base with easy street access, while the tower allows the 5am Somewhere bar at the top of the building to have great views including times square.
Tributes to both its new location and the island’s personality can be seen through the curtain wall of the restaurant across the street, where a 32-foot replica of the Statue of Liberty with a glass of margarita at the hand can be seen. Chew noted that the brand has a number of design features not commonly found in Manhattan, such as louvered doors and ceiling fans in bedrooms.
The recent Times Square location is just one feature of Margaritaville’s larger expansion plan. Within three years, the brand wants to open 50 seaside resorts. And while New York City doesn’t usually come to mind when looking for beach-themed getaways, the hotel’s new design proves you can build a slice of heaven just about anywhere. or.
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