Make a splash on 11th Avenue – Check out the stylish and sustainable new apartments of “Hot as Hell” The West

Rooftop pool views of the Hudson River, quirky modern design touches, and tantalizing amenities abound at Hell’s Kitchen’s newest luxury building – The West. W42ST got a first look at the newly opened residence, full of sleek and enduring architectural touches that might make many never leave 11th Avenue.

“We have a lot of local interest from New Yorkers, and also local New Yorkers in Hell’s Kitchen,” said Angeli DeCecchis, senior sales manager. “We have many tenants interested in moving here from surrounding buildings and Hudson Yards. It’s nice to see that people are loyal to the neighborhood.

Stretching along 11th Avenue between W47 and 48th streets, the 222-unit residence opened in 2018 and was designed by Dutch architectural firm Concrete, formerly known for global hotel chain CitizenM. Concrete worked with Rotterdam-based company StoneCycling to design the massive brick facade made from 229 tons of recycled building materials. It was created using 30 bricks of different sizes and shapes, made from a mixture of construction debris and clay from the Netherlands. They’re prominent not only outside the building, but also in the striking lobby, where bricks laid out in Morse code spell out a poem about Hell’s Kitchen.

Directly past the building’s high-ceilinged, plant-filled entrance is a greenhouse-style glass-encased library and living room where residents can browse titles to read, relax by a fireplace, or enjoy a workspace sunny.

The first seven floors, surrounded by the brick facade, are high-ceilinged loft-style spaces, many of which arrive turnkey and fully furnished by interior design firm ASH NYC (known for its work on boutique hotel Providence The Dean and upcoming Baltimore Hotel Ulysses) with terrazzo-patterned tables, lush velvet sofas, and pops of color throughout.

The top five floors, known as The Cloud residences, each feature a unique floor plan with projecting glass balconies and bedrooms that appear to float above nearby 11th Avenue. The architectural firm was keen to maximize every square foot, DeCecchis said, adding that each unit’s open floor plan allows residents to move from dining room to living room to bedroom with space-saving sliding doors and a efficiently installed storage and laundry room. cupboards.

As for the building’s amenities – if the spectacular views from the rooftop pool deck weren’t enough, The West has an 8th-floor recreation deck (with giant Jenga, foosball, chess and grilling) with a spectacular modernist mural by the New York-based artist. Tony “Rubin” Sjöman, a private indoor/outdoor dining room perfect for hosting large dinner parties, an outdoor dog park as well as a state-of-the-art fitness center.

Beyond the usual meager assortment of elliptical machines, The West’s gym has extensive cardio machines as well as weight and strength training areas, a full-size yoga studio, and a generous sundeck. outdoor exercise Astroturf, in which fitness consulting firm The Wright Fit will provide outdoor training sessions to West Condominium residents. And for the youngest, a casual playroom adjoins the fitness center, filled with playhouses, books, and toys for the littlest West Siders.

Complementing the city-within-the-city vibe, residents can offer visitors fully furnished apartments to stay in rather than sleeping on someone’s couch.

DeCecchis notes that while units book up quickly, if you’re looking to find your cloud palace on 11th Avenue, units range from $780,000 to $2.8 million and there are still apartments available for sale. !