Hotels under growing pressure to become more sustainable, tech-driven and profitable

  • Senior executives from leading provider FM Farnek will present a 360-degree market proposition to hotel owners and operators at The Hotel Show

Dubai, United Arab Emirates: Farnek, a leading smart and green facility management company based in the United Arab Emirates, will participate as a sustainability partner in this year’s hospitality show, which opens on Tuesday 24 May at the Dubai World Trade Centre.

Farnek, which recently launched a dedicated stand-alone hotel management company called “Trendz”, offers a unique 360-degree service for hotel owners and operating companies with a focus on sustainability, technology and l outsourcing, three of the most important trends in the hospitality industry today.

“Guests today are demanding eco-friendly, technology-driven hotels that offer value for money. This puts pressure on hotel operators to showcase credible environmental programs and investments in technology while pursuing profitability,” said Walter Knight, Director of Hospitality at Farnek.

Founded over 40 years ago, with 8,000 employees, Farnek has traditionally provided labor and outsourcing services, such as cleaning, security and property maintenance, all areas of the hotel operations that have become integral to sustainability and profitability.

Additionally, underscoring its 360-degree proposition, Farnek has been chosen to manage Expo Village’s 2,273 apartments, including reservations, concierge, reception and housekeeping services.

In terms of technology, Farnek has developed an in-house application called “Flexi-Guest”, which digitizes the guest journey from pre-arrival to departure. The app interfaces with a hotel’s property management system (PMS), offering guests a range of services from uploading travel documents, such as vaccination certificates, ordering a car to arrival, room service and laundry. The hotel app can also send automated e-mail updates and alerts to the guest, as well as e-check-in documents, e-bills, and e-receipts, all in one convenient space.

Sustainability is another key issue for hotels. Speaking at the Hotel Show, at a conference titled Sustainable purchasesa 360° overview of ESG-compliant purchasingNadia Ibrahim, Associate Director of Consulting and Sustainability at Farnek, will share her thoughts with industry professionals on the adoption of environmental, social and corporate governance (ESG) standards in the sourcing process and on how they can be integrated into a hotel’s supply chain. process, as well as working with suppliers to reduce negative environmental and social impacts to the business through responsible sourcing.

“With the UAE’s strategy to become Net Zero by 2050, it is essential that hotels consider the impact of their operations on the environment and put in place a strategic roadmap to reduce their emissions. The UAE government cannot achieve its sustainability goals without the support of the private sector,” said Ibrahim.

Hotel owners and operators will also need to implement strategic plans to launch large-scale renovation and energy efficiency projects, where sustainable design and energy efficient performance will be of paramount importance.

Integrating with Building Management Systems (BMS), Farnek’s HITEK digital solution is fully equipped to identify, design, deliver and finance energy reduction for and on behalf of building owners, creating buildings that are more profitable and a cleaner environment.

Farnek will also focus on outsourcing, particularly in housekeeping, an area that Farnek believes training is of the utmost importance. “Outsourced personnel must be highly skilled in all areas of their work; it is fundamental. But it’s equally important that they understand the essence of the brand they work for and how to become an integral part of the hotel team, not just a uniformed contract worker,” Knight commented.


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About Farnek:

Farnek is the leading provider of sustainable, technology-driven facilities management services in the United Arab Emirates. Established in the United Arab Emirates since 1980, Farnek Services LLC is an independent Swiss-based total facilities management company.

With a skilled workforce of over 8,000 employees, Farnek provides professional facilities management and security services across multiple industries; Aviation, hospitality, banking, retail, shopping malls, telecommunications, residential, commercial, infrastructure, government, education, leisure and entertainment.

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General director
Email: [email protected]
3208, Indigo Icon Tower
Group F, Jumeirah Lakes Towers
PO Box 502701 | Dubai, United Arab Emirates

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