Hotel Red to be transformed into mixed-use accommodation


The 48-room, four-story Red Hotel in Madison, which closed in March 2020, is slated to be converted to a 50-unit apartment complex by property management company Steve Brown Apartments.

The Red Hotel, located near Camp Randall, was closed in March 2020 due to the COVID-19 pandemic according to Stopper time.

Building owner Mike Erikson planned to renovate the building after it closed in March 2020, with plans to reopen in fall 2021, but construction never officially began according to Stopper time. Erikson put the building up for sale in the spring of 2021.

Steve Brown Apartments – a property management company that owns 57 properties in the Madison area – approached the Madison Planning Commission with a proposal to convert the Red Hotel into a mixed-use apartment complex. The planning commission unanimously adopted this proposal on Monday, October 17.

The mixed-use complex will have 50 apartment units, one storey of commercial space and a total of 59 parking spaces. The first floor will include approximately 3,000 square feet of retail space as well as a separate residential lobby.

Hotel rooms will be converted into apartments by transforming existing kitchenettes into more residential kitchens.

Margret Watson, managing director of Steve Brown Apartments, said she hopes the new building will be able to provide additional affordable housing options to residents of Madison.

“This will be workforce housing, in a great neighborhood, right in the middle of downtown on the bus route and we really want to help Madison out of this housing crisis,” Watson said.

Watson also said the project will use sustainable practices and be a critical source of housing in the Madison community. Watson hopes to start the remodel as soon as possible and expects the project to be completed by spring 2022.

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