Hamlet Hotels targets 50 properties in UK and Ireland – Business Traveler

To be or not to be – new hospitality brand Hamlet Hotels has set an ambitious goal of adding 50 properties to its portfolio over the next 12 months.

The soft brand is looking to partner with independent hotels in the UK and Europe, ranging in size from 70 to 250 rooms.

Only one hotel is currently available for booking via hamlethotels.com – the Hamlet Larkfield Priory Hotel in Maidstone, but the group’s website also lists unspecified upcoming properties in London, Glasgow, Aberdeen, Manchester, Liverpool, Bristol, Cardiff , Brighton and Edinburgh.

According boutiquehotelnews.com Hamlet Hotels seeks to support sales and marketing, revenue management, online distribution and day-to-day operations of partner properties, including front and back office operations, human resources, health and safety. security, accounting and finance.

The group also said it was targeting new construction sites in the UK and Ireland, as well as conversion opportunities.

The COO of Hamlet Hotels, Prasanna Kirubakaran, is quoted by boutiquehotelnews.com as saying:

“This is a wonderful opportunity for hoteliers who wish to guarantee their income and increase the value of their property, while taking a step back from the daily life of hotel management.

“We know our goal of 50 hotels is ambitious, but we are confident in our product and look forward to partnering with some fantastic hotels.

hamlethotels.com

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