David Y. Igé | HTA Press Release: O’ahu Visitors Bureau appoints Catherine Orlans as Destination Manager


HTA Press Release: O’ahu Visitors Bureau appoints Catherine Orlans as Destination Manager

Posted on Sep 24, 2021 in Latest News, Press Room

The O’ahu Tourist Board (OVB) has appointed Catherine Orlans as the destination manager. A new position funded by the Hawai’i Tourism Authority (HTA), as Destination Manager, Orlans will be responsible for the implementation and oversight of the O’ahu Destination Management Action Plan ( DMAP), as well as the O’ahu Community Enrichment Program (CEP). Orlans brings extensive experience in the hospitality industry, sales and marketing, as well as sustainability to this new role.

“We are delighted that Catherine is joining the OVB ‘ohana to bring her expertise in the realization of the O’ahu DMAP,” said Noelani Schilling-Wheeler, Executive Director of OVB. “The O’ahu Destination Management Action Plan provides a roadmap to a more sustainable future for residents and our visitor industry. Our community will benefit from Catherine’s role in managing DMAP actions.

HTA, in partnership with the City and County of Honolulu and the OVB, developed the O’ahu DMAP with a 23-member steering committee and input from O’ahu residents through community presentations and an online feedback form. With the aim of reconstructing, redefining and redefining the direction of tourism over a three-year period, the DMAP identifies areas of need and feasible solutions to improve the quality of life of residents as well as the visitor experience.

Orlans is in charge of facilitating, implementing and managing O’ahu DMAP actions. Her role includes leading meetings and discussions with organizations and agencies involved in DMAP, as well as engaging with the wider community on DMAP activities and updates. She is responsible for monitoring and reporting on the progress of DMAP actions, managing budgets and associated expenses, and will also report to the DMAP Steering Committee which now serves as an advisory group. Besides,

as the senior manager of the O’ahu Community Enrichment Program, Orlans oversees the entire CEP process from the issuance of the RFP and the evaluation of the proposal; allocation of funds, procurement and reporting.

“Catherine will play an important role in advancing O’ahu DMAP actions, empowering residents to have a voice in the future of tourism,” said Caroline Anderson, Planning Director of the Hawai’i Tourism Authority . “O’ahu’s vision for DMAP emphasizes working together for a tourism industry rooted in mālama in which the island will be abundant and resilient, and our residents and visitors will respect each other and our environment. . “

Prior to joining OVB, Orlans was Program Coordinator at Honeywell. In this role, she was a subject matter expert for water and energy conservation programs, with a particular focus on the Board of Water Supply’s Water Sensible program. Orlans saved internal gallons through working with the Board of Water Supply conservation and marketing teams to increase signups and sign-up for leak detection alerts. Combined with sustainability experience, Orlans has experience in the hospitality industry, having worked as an Assistant Revenue Manager at the Ala Moana by Mantra Hotel, where she provided data analysis to the sales and management team to help secure a new airline, city and government group. contracts, resulting in annual room revenue growth of $ 1.1 million for the hotel. Previously, she held the position of Account Executive and IT Manager at Trump International Hotel Waikiki, where she developed and enrolled 25 accounts in the hotel’s first corporate program.

Orlans holds a BS in Travel Industry Management from the University of Hawai’i at Mānoa with a specialization in sustainable tourism and transportation management with a focus on impacts on native host cultures destinations.

“I am honored to take on this kuleana defined by our steering committee and the island community, to pivot our tourism relationship towards regenerative tourism, mutually benefiting our residents and our economy at such a critical time and for our future generations.” Orlans said.

O’ahu Destination Manager Catherine Orléans


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