7 hotel trends shaping the hotel industry in 2022 • Hotel Designs
SB Architects has published information on the most important influences that have influenced design in 2021 and the trends that will gain even more momentum this year.
“In 2021, when the concept of ‘home’ became synonymous with home office, gym, entertainment center and space to retreat and relax, we saw the growing importance of integrating the flexibility in residential design, ”explained Scott Lee, president and director of SB Architects. “Flexibility has also become paramount for hotels and creating a less defined program – such as a multi-purpose public space and reimagined spaces for the F&B, lounge and lobby – will continue to be beneficial in the future. . Overall, creating opportunities for decompression in urban environments, improving physical, mental, emotional, spiritual and social well-being and quenching thirst for the outdoors will be the main drivers for architects and designers in 2022. “
Here are seven strong trends that are leading hotel and hospitality design, globally, in a new direction:
“Home at home” 2.0
The pandemic and the resulting phenomenon of working from home have sparked new residential design desires. Dens should no longer be relegated to the rear of units with little or no access to natural light. Instead, residents want these spaces to be connected to living spaces and act as built-in offices or flexible spaces. Telecommuting is also changing the multi-family design, where a new kind of equipment is taking shape in the form of bookable rooms for work and study, connected to common meeting spaces where residents can both hold team meetings. and socialize. The “business center” model of multi-family residential projects is evolving and will be more marketable if it is versatile and attractive.
Here to stay: Bleisure trip
With more and more employees working remotely, hotels must address a new segment of ‘leisure’ travelers who take advantage of the new flexibility of their workplace by extending vacations that combine work, exploration and leisure. . With clients looking to spend more time in destinations, experiential design and deepening the connection to the location and its underlying character will be key. Developers and operators will be looking for ways to differentiate their offerings from the many repositionings or new openings that will be live in 2022, and hyper-local environments where customers can authentically immerse themselves in the surroundings and enjoy tailored creative experiences. to a specific philosophy. and the set of interests will be the most competitive.
Incorporating experiential programs for kids and setups like two-bedroom suites with kitchens will also help hotels meet the needs of guests booking longer stays and traveling with their families.
Alternative stays / glamping integrated into resort destinations
The alternative vacation / travel experience – via tree-top stays, yurts and glamping – is increasingly anchored in hospitality, and resorts are embracing glamping as an experiential element that can be incorporated into the resort. global offer. Adding these unconventional components to a traditional resort development can provide a connection to nature that gives guests a sense of emotional and mental well-being, while creating the kind of authentic experience and immersive atmosphere that today’s discerning travelers are looking for.
To go out
With pandemic-era concerns about indoor air quality and social distancing deeply ingrained in our psyches, the outdoors represents an escape and a safe haven, and is a key component of mental health. Travelers will seek uninterrupted views to the outdoors, access to fresh air and open spaces in 2022. The integration of outdoor spaces into urban environments, such as rooftop amenities, will be an important driver for hotels and residential developments in the future. Rooftop amenities create a sense of escape where residents or guests are nestled in an outdoor environment, perhaps with natural elements, but city skyline views are close at hand.
The rise of the urban resort
Prior to the pandemic, the concept of an urban beach resort was on the rise, with brands like Aman Hotels and Six Senses Hotels and Resorts adopting the model as part of their growth strategy, and the trend will continue to grow in 2022 as lines between work and play continue to blur and more and more guests want to experience the decompression and escape of a resort, even in an urban setting.
By tapping into the sensitivities that one might tap into a horizontal resort environment and applying them to an urban context, designers can create spaces where people can “get away from it all” while staying in the middle of it. -this. Urban resorts offer immersive experiences through rooftop experiences and iconic foods and drinks that define the place, and although in an urban setting, they favor connections with nature, harmonious transitions between interior spaces. and exteriors, natural light and, of course, health and well-being. Special landscaped areas dotted around the venues as places to host events and celebrations, and enhanced wellness experiences where spa and fitness components are sized after those of a destination resort do. part of the trendy design features for urban complexes.
Rethinking the concept of all-day dining
The pandemic has prompted many (if not all) hotels to adapt their dining offerings as underutilized space in an all-day restaurant has become more apparent during times of low occupancy. Many new hotels have split the all-day restaurant into several “micro restaurants” which can be divided or closed depending on the time of day, to prevent the all-day dining area from being lost. underused or used only during breakfast. The traditional buffet-style dining that is standard at all-day restaurants has become banned due to Covid-19 regulations in many areas, giving rise to alternative strategies such as personalized room service for breakfast. . Many hotels take advantage of the Specialty Restaurant or Lobby Lounge for those seeking a more traditional hotel breakfast experience.
In the future, instead of simply serving as a convenient dining point for internal customers, more hotel dining outlets will be seen as valuable revenue-generating spaces independent of the hotel, with concepts, menus and unique designs that will appeal to both hotel guests and residents of the community.
Capturing the baby boomer audience
The baby boomer generation recognizes the value of meaningful life experiences and has a pent-up desire to reconnect with loved ones since the start of the Covid-19 pandemic. Hotels should take note of this affluent, educated and active audience in 2022. With so many people aged 65 and over fully vaccinated, this group is ready for reunions with family and friends, and they have the time and resources. resources to truly immerse yourself in the travel experience. Baby boomers are more likely to travel for a week or more, and their enthusiasm for educational, interactive and locally inspired experiences as well as multigenerational activities should not be overlooked.
So it looks like the pandemic has left its coffee cup stain on this year’s trends. However, unlike in recent years, it seems the robust strength of the industry ensures that any trends we see emerging are less about recovery and more about growing, evolving and sustaining unparalleled travel experiences.
> Since you’re here, why not check out our editorial series on the hottest hotels to open in 2022?
Main image credit: SB Architects